It was a great event, though, because I met people who gave me advice on how to improve my beverage and build a brand. We did a lot of market research and a lot of taste-testing of benchmark samples with our formulation house as well as sampling other products on the market. One of the flavors I have always loved is vanilla, which is a popular, well-known flavor in consumer-packaged goods.

When you’re in this phase, you feel confident and excited about recovery. When I close my eyes, I go back to that place feeling “euphoric” or on a cloud where everything looks rosy. Pink Cloud is a wellness alternative to alcohol, transporting you to a tropical state of mind with a swell of real fruit juice/purees, the sunshine vitamin, a natural/clean custom sweetener blend, low calories, and 30 mgs of Broad Spectrum Hemp. It was created specifically for other modern, health-conscious females like myself. My career took off while I was trying to navigate sobriety in an industry that was not equipped to embrace a sober curious movement. That’s when a friend suggested I try CBD to help with the anxiousness and to get better sleep.

American craft brewers are putting a new twist on sake

Pink Cloud is for a growing group of non-drinkers who want to enjoy the social side of drinking without anxiety or the negative effects alcohol has on our mind and body. Our goal is to create inclusion and welcome individuals who are sober or simply want the option to choose, to question or to change their drinking habits for health-conscious reasons. Persistence with Adapt means showing athletes that there are alternative products for them that are accessible and safe.

• This will hinge, in part, on schools’ willingness to adopt the policy, but that, in turn, may depend on how aggressively the industry urges them to do so.
• Hidden away at the eastern edge of the East Side neighborhood known as Talbot’s Corner, Proper Saké Co. owner Byron Stithem’s brand-new Rice Vice is a vibey, low-key oasis.
• Creating a stable haze is not as easy as people think; over time, the haze will drop.
• In summary, the relation between industry and public regulation of school sales is a dynamic one.

You’re going to have good days, you’re going to have bad days, but as long as you don’t have negative days, then you’re going in the right direction. What’s also important is having the ability to adapt – to receive the feedback that we get and provide athletes and consumers with the types of healthy products they are looking for. Using rice sourced entirely from farms in Northern California, Nova Brewing Co. has been producing premium sake using traditional methods at their Los Angeles brewery since 2019. In this episode of Handmade, co-founder James Jin showcases the complex process of Nova’s sake production, from making their own koji all the way through fermentation and bottling.

How do you educate your consumers on CBD and how to use your product in their daily routine?

That said, our biggest lesson learned is listening to what the consumer is saying and make changes based on their feedback. We have incorporated feedback from production run to production run because we value the comments our customers who are part of our loyal fan base have made. Their opinions are very important to us, and that is one of the reasons why we are expanding our offerings to chai and matcha. That was October of 2020 – and since then, the whole SōRSE team https://turbo-tax.org/ has been invested in seeing us succeed. Now, we have close to 100 accounts, we’re in three states, we have direct to consumer business – it’s a dream that has become a reality, and the latte continues to gain traction with consumers. In terms of social media, we use our website and Instagram as our main platforms for consumer education, but we are looking at TikTok as a place to create video vignettes that would answer questions like, “What is CBD?

• Brewbound’s database currently includes 7196 craft beer, hard seltzer, cannabis, cider, alcoholic kombucha, and low- and no-alcohol beverage companies.
• Pink Cloud offers two flavors that will transport you to the beach and ocean – Pining for Pineapple (Pineapple, Yuzu, and Lime) and Lounge Chair Lilikoi (Lilikoi and Guava).
• Prior to launching Pink Cloud Beverages, I was successful in the media and music industry for over a decade.
• We chose to add “Powered by SōRSE” to our product to let our customers know that when they are buying an Aprch product, they are buying the highest quality product possible.

For the first time in three decades, since Hawai‘i’s last sake brewery shut down, sake is being brewed commercially in the islands once again. Asheville-based Ben’s American Sake will begin offering their signature infused sake in 8 oz cans featuring updated branding. The lineup includes year-round flavors Pineapple Jalapeno, Lemon Ginger, and Blueberry Lime- each with its own colorful label, offering consumers the ability to identify their favorite flavors at a glance. Hawaii now has a place to drink fresh, locally made sake with homey food pairings. And brewer Chiaki Takahashi, her partner Tama Hirose and a volunteer helper have just wrapped up a full day of brewing and bottling their Islander Sake. Individual schools will decide whether to break or request amendments to existing vending contracts and what sort of contracts to enter into in the future.

Why We’re Heading to San Diego—For Sake

Rather than going with some of the stalwarts of the sparkling flavored water category, Sunshine has chosen to create flavors that have a more premium feel. From a taste perspective, all three products have some sharp fruit flavor notes and a bit of tang to the finish. They don’t all always taste true to the flavor (although what does lotus and pear really taste like anyway?), but they are all enjoyable, especially when considered against traditional energy drinks. This case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and products targeted toward younger consumers.

For the 7th post of our Producers Series, we spoke to Richie Harrington, founder and owner of Adapt Brands, which produces Adapt SuperWater. Harrington, a former Division 1 college athlete, first started using hemp during his recovery from surgery and is a big proponent of the benefits of hemp for overall health and healing. Adapt SuperWater’s base is coconut water, which is then infused with Superfoods such as mango, pomegranate and hibiscus which pair well with 25mg of Broad-Spectrum hemp https://turbo-tax.org/claim-your-bevnet-brand-page-hawaiian-sun/ found in every bottle. In our interview, Harrington explains his journey from athlete to entrepreneur, the significance of his company’s name, and why he chose SōRSE as his emulsion provider. That moment I realized sobriety was not going to come easy, and I would continually have to work for it and create an environment I could thrive in, and at that time there was not many NA beverages or ones that even tasted good…. Fast forward to that NYE drive home from Bend, and it all clicked.

Tippsy Sake Launches To Connect Premium Sake And Consumers Directly

I had a stream of consciousness during that drive home, and I knew in that moment I had to dedicate myself to creating an inclusive alternative to alcohol that nourished both mind and body. I learned how vital it is to live, work, and breath with purpose. I would need to take risks, ask a ton of questions, listen, and be ok with failing all while staying true to my purpose. All of the changes we have gone through in the past few years – renaming our brand to switching our supplier and co-packer — were amazing transitions for us.

• I attended weekly out-patient groups after leaving an eight hour day at the office plus attended weekly meetings.
• When it came to Pink Cloud R&D, those factors acted as my north star making decisions.
• I knew SōRSE was a product I could work with on the formulation side because it paired so well with the coconut, the monk fruit and the other ingredients I was using.
• The word “adapt” just kept coming up in my life, and it made sense for what I wanted to accomplish.
• The moniker to us represents consumer confidence, and that is incredibly important to us as we build our brand.

For the above reasons, private regulation alone may be insufficient to effectively curtail consumption of sugar-sweetened beverages in schools. It remains important for states and school districts to continue to address the problem through public policymaking. State and local laws and policies will continue to control the beverage environment in schools in which the legal requirements are more stringent than the voluntary guidelines.

American Duo Brings Sake Brewing to Brooklyn

Its first batch of premium sake was released in April 2021, and sales have doubled since then. It seems likely that the first of these conditions is present with respect to the beverage guidelines, and the second may also be in play. Without continued pressure on the part of state and local policymakers, the third may be triggered as well. An argument could be made that the Alliance agreement is proof that no such market failure exists concerning the sales activities of beverage companies in schools.

The mouthfeel is also important to me, as is the consistency and reliability. I want to have great quality suppliers throughout the supply chain, which is why working with SōRSE is a no-brainer for me. Adapt’s beverages are not just for athletes; they are for anyone who is looking for a healthy and natural way to protect and restore their mind and body. After college, I moved back to California to work for the family business – Maui and Sons.

Everything in Moderation: Asheville beverage experts explore the world of sake

We classified 5 of these states as having “strong” policies, 12 as having “moderate” policies, and 17 as having “weak” policies (Table 1 ▶). Among states with strong policies, the predominant approach was action by an administrative agency after a general legislative mandate. Moderate states tended to rely more on legislative action alone, and in the weak states, the approach was predominantly administrative action alone. Few laws contained any funding provisions, and only 1 state imposed penalties for noncompliance. SōRSE has a team of experts who we can turn to when we have questions about regulatory, flavor – just about anything. The moniker to us represents consumer confidence, and that is incredibly important to us as we build our brand.

• We also have this great opportunity to help people who are looking for an alternative product to synthetic beverages and supplements – so why not go for it?
• But the accuracy of that conclusion depends on the extent to which companies and their affiliated bottlers actually implement the recommendations.
• SōRSE is first-class in the industry, sets the bar for functional ingredients, and is constantly evolving.

Only 6 states have eliminated all beverages that contain caloric sweeteners; most allow sports drinks and other beverages that have some such sweeteners. Eleven states require that all beverages sold in schools satisfy content and portion standards, whereas the remaining states require compliance by only a proportion of beverages offered for sale. Half the states prohibit sales of sugar-sweetened beverages during the entire school day; others exempt part of the day.